Featured in WWD Today – Red Daisy

I wasn’t quite ready to post this new photo series yet as we are still in post production, but I got a few done especially for today’s WWD (Women’s Wear Daily).  It ran in both the print version and online with a wonderful article by Karyn Monget.  I included both below.  I just photographed the series for a new luxury sports bra company, Red Daisy.  Their website is launching in September and online sales will be available.  Sport bras will start at $68 with $5 of every purchase going The Breast Cancer Research Foundation.

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The model is Jessica Ricardi at Elite, Makeup and Hair by Martha Friedlander.  Shot on my Hasselblad H3D 39 megapixel with an 150mm lens and Broncolor lighting.  Special thanks to Edgar Trinidad of Fineberg Publicity.

Michael Creagh


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